BASED Pomade for Men, Quality Hair Care with Medium Hold, Natural Shine & Fragrance, Easy to Apply & Great for All Hair Types, Hydrating and Nourishing Pomade

BASED Pomade for Men, Quality Hair Care with Medium Hold, Natural Shine & Fragrance, Easy to Apply & Great for All Hair Types, Hydrating and Nourishing Pomade

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$41.20
$41.20 $55.00
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BASED Pomade for Men, Quality Hair Care with Medium Hold, Natural Shine & Fragrance, Easy to Apply & Great for All Hair Types, Hydrating and Nourishing Pomade

BASED Pomade for Men, Quality Hair Care with Medium Hold, Natural Shine & Fragrance, Easy to Apply & Great for All Hair Types, Hydrating and Nourishing Pomade

$41.20
$41.20 $55.00
SAVE 25% Sold out

MEDIUM HOLD FOR ALL DAY STYLE - Our pomade has a firm, medium hold to make sure your style lasts from sunup to sun down. It’s easy to apply giving you the freedom to look the way you want and washes out simply at the end of the day. It gives your hair a natural shine without looking overly greasy like other pomades.

 
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The Key Ingredients

  • Bentonite Clay

    Adds natural volume and texture without weighing hair down.

  • Jojoba Oil

    Lightweight hydration that keeps hair soft, smooth, and clean—never greasy or heavy.

  • Beeswax

    Locks in your style with flexible, all-day structure and hold.

  • Argan Oil

    Helps strengthen, smooth, and protect for visibly healthier-looking hair.
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    FULL INGREDIENT LIST

    • Caprylic/Capric Triglyceride:Emulsifier
    • Castor Oil:Reduces Frizz
    • Bentonite (Clay):Adds Volume & Thickness
    • Beeswax:Strong Hold & Structure
    • Shea Butter:Improves Application
    • Santal Sandalwood:Naturally Derived Fragrance
    • Jojoba Oil:Lightweight Hydration
    • Vitamin E:Antioxidant
    • Argan Oil:Helps Strengthen & Condition Hair

    Without the grease or buildup.

    Natural Slicked & Flowy Looks

    Naturally-Derived Ingredients

    Formulated without parabens & petroleum.

    All-Day Medium Hold

    Flexible hold that lasts–without the buildup.

    Nothing To Hide

    Every ingredient listed. Every one intentional.

    Scalp & Skin-Safe

    Gentle & effective. Zero compromise.

    High-Performance Formula

    Engineered to deliver with no compromise.

    Naturally Derived FragranceScented with our signature scent.

    Scented with our signature scent.

      Guide to Proper Use

      Get the Perfect Men's Look

      • 1

        Hair Preparation

        After shampooing, blow-dry until completely dry or 80% dry; for a slicked-back or side-parted style, leave hair slightly damp.

      • 2

        Application & Emulsification

        Take a coin-sized amount of product and rub it thoroughly between your palms until it becomes translucent; use less for fine, soft hair, and adjust the amount upward as needed for coarse, thick hair.

      • 3

        Application & Styling

        Apply evenly from roots to ends.
        ▫️ Side Part / Slicked-Back Style: Comb through to create a smooth, glossy finish.
        ▫️ Natural Texture: Scrunch with your fingers to style.

      • 4

        Touch-Ups During the Day

        If your hairstyle becomes disheveled, simply dampen your hands with a small amount of water to restyle—no need to reapply product.

      • 5

        Washing

        Washes out easily with regular shampoo; no need for a strong anti-oil shampoo.
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        Men’s medium-short hair (5–20 cm), styled with a side part, slicked-back look, or a flowing style

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        Looking for medium-hold styling that can be reworked with water, without a stiff, crusty finish or white residue

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        Sensitive scalp; avoids paraffin wax and parabens; prefers nourishing styling products

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        For business commutes and everyday outings, prefers a natural sheen + clean sandalwood scent

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        Dislikes traditional oil-based hair waxes; concerned about greasiness, difficulty rinsing, and residue on the scalp

        The Perfect Hair Wax for Medium and Short Hair

        Are you still putting up with traditional hair wax that leaves your hair stiff and flaky, or oil-based products that are hard to wash out and leave residue on your scalp? BASED Pomade is designed specifically for men who want a natural, glossy look.

        BASED Pomade for Men, Quality Hair Care with Medium Hold, Natural Shine & Fragrance, Easy to Apply & Great for All Hair Types, Hydrating and Nourishing Pomade

        BASED Pomade for Men, Quality Hair Care with Medium Hold, Natural Shine & Fragrance, Easy to Apply & Great for All Hair Types, Hydrating and Nourishing Pomade

        From $41.20
        From $41.20 $55.00
        SAVE 25% Sold out

        Our Brand Story

        Born in California, BASED (Based Bodyworks) grew out of a real‑world grooming pain point.
        While creating men’s hair‑care educational content online, our founder noticed a clear gap in the market. Many existing men’s products forced users to choose: strong styling performance with harsh ingredients, or gentle formulas that deliver unsatisfying results. Young men wanted better options that work well without compromising scalp health.

        What started as a small‑batch run of only 100 units out of a garage grew into the BASED you know today. The name BASED stands for grounded truth and no‑compromise values — not chasing marketing trends, but building products for how men actually live, sweat, shower and style their hair.

        We hold two core commitments.
        Performance without compromise: every formula is developed in‑house, built to deliver reliable results for wavy, curly, coily and dry damaged hair.
        Clean formulation without compromise: we avoid parabens, silicones, phthalates and unnecessary additives. Full‑ingredient transparency means every ingredient serves a clear purpose, nothing is hiddenBased Body.

        Frequently asked questions

        How is the scent?

        Masculine, clean and addictive. Scented with our naturally-derived fan favorite scent Santal Sandalwood.

        Does it harden or flake?

        No. It dries with flexible hold, not helmet head. No crusty texture, no flakes.

        Is it gentle on my scalp?

        Yes. The formula uses 9 intentionally selected ingredients, including jojoba oil for lightweight hydration, shea butter for softness, vitamin E as an antioxidant, and naturally-derived Santal Sandalwood fragrance. Every ingredient is on the label.

        Can I restyle throughout the day?

        Yes. It's reworkable with just a bit of water or damp hands-style stays flexible all day.

        What kind of styles is this made for?

        BASED Pomade is perfect for classic slick-backs, flows, side parts, or modern structured styles that need hold with natural shine. Great for short to medium hair.

        Can I use it with other styling products?

        Yes, BASED Pomade works great by itself but we always encourage mixing & matching different product combos to see what works best for your hair. One popular combination is the BASED Beachy Flow Duo , which is a mix of BASED Pomade and BASED Sea Salt Spray.

        How is the BASED Pomade different from traditional pomades?

        Most pomades are loaded with synthetic shine agents, heavy oils, or synthetic fragrance bombs. BASED gives you strong, clean styling without any harsh, synthetic chemicals or fragrances that can cause irritation.