The Key Ingredients

  • Kaolin Clay

    Creates matte texture with natural grip for ultimate styling control and hold.

  • Beeswax

    Delivers lasting structure with a strong, flexible hold that stays all day.

  • Bentonite Clay

    Boosts volume while drawing out excess oil, dirt, and product buildup from hair.

  • Shea Butter

    Softens and conditions both hair and scalp without adding shine or greasiness.

  • Jojoba Oil

    Lightweight hydration that keeps hair soft, smooth, and clean—never greasy or heavy.

  • Argan Oil

    Helps strengthen, smooth, and protect for visibly healthier-looking hair.

  • Silica Silylate

    Builds instant volume and structure without weighing hair down.

  • Arrowroot Powder

    Absorbs excess oil to keep hair looking textured and matte all day.

  • Rice Powder

    Helps build structure while keeping hair soft and healthy-looking.

  • Mica

    Adds matte texture for an effortless, natural matte finish.

  • Sea Salt

    Adds natural texture and volume for that effortless, beachy look.

  • Kelp Extract

    Marine-derived nutrient complex that boosts volume and nourishes.

  • Aloe Vera

    Clean and weightless hydration to keep hair soft, controlled, and never stiff.

  • Vitamin B5

    Helps strengthen and nourish hair while boosting hydration and shine.

  • Castor Oil

    Hydrates & nourishes your curls, so they feel stronger & fuller

  • Vitamin E

    Helps protect & boosts shine for healthier-looking, more defined curls.

  • Avocado Oil

    Deeply moisturizes and helps protect, enhancing shine while reducing frizz.

  • Glycerin

    Locks in moisture to control frizz, while enhancing curls to make them pop.

    Full, Natural Texture in Seconds.

    Natural Matte Textured Looks

    Naturally-Derived Ingredients

    Formulated without parabens & petroleum.

    High-Performance Formula

    Engineered to deliver with no compromise.

    Precision Spray, Zero Mess

    No shaker, no white residue everywhere.

    Hydrates & Nourishes

    Hair that looks and feels its best.

    Instant Texture & Volume

    Transform your hair in seconds.

    Naturally Derived FragranceScented with our signature scent.

    Scented with our signature scent.

    • From straight to textured in seconds. BASEDHair Clay gives a strong, all-day hold andtrue matte finish

    • From frizzy to defined in seconds. BASED Leave-InConditioner controls frizz, locks in hydration &defines curls

      Who It’s For

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        Men with medium-to-short hair

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        Those who prioritize low-irritation cleansing formulas

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        Those who prefer a gentle hold and want to avoid stiffness or clumping

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        Those who want voluminous roots and a natural, textured style

        Results

        Real feedback collected from regular users of BASED hair care & styling lineup.
        Each data point reflects typical usage experiences across daily styling scenarios.

        82%

        Noticed softer hair and less frizz with routine use of Leave‑In Conditioner

        80%

        Agree Hair Clay offers natural matte hold for neat short hairstyles without stiff texture

        79%

        Enjoy Pomade’s flexible restyling effect, adjusting hairstyle easily with a little water

        78%

        Found Texture Powder paired with Sea Salt Spray helps roots stay lifted through daily schedules

        SHOP NOW
        BASED Sea Salt Spray, Natural Finish Sea Salt Spray for Hair, Volume & Texture, Infused with Kelp & Vitamin B5, Light & Non-Greasy

        BASED Sea Salt Spray, Natural Finish Sea Salt Spray for Hair, Volume & Texture, Infused with Kelp & Vitamin B5, Light & Non-Greasy

        From $34.00
        From $34.00 $49.90
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        BASED Hair Texturizing Powder, Lightweight & Volumizing Hair Styling Powder with Matte Finish

        BASED Hair Texturizing Powder, Lightweight & Volumizing Hair Styling Powder with Matte Finish

        From $34.00
        From $34.00 $50.00
        SAVE 32% Sold out
        BASED Hair Clay for Men, Premium Hair Clay with Strong Hold, Texturizing Finish, & Low Shine

        BASED Hair Clay for Men, Premium Hair Clay with Strong Hold, Texturizing Finish, & Low Shine

        From $41.20
        From $41.20 $55.00
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        General Questions

        Who is BASED for?

        Guys who want to look good, feel good, and smell good, without compromising their health.

        Athletes, models, students, fathers, if you care about what you put on your body, BASED is for you.

        Whether you're looking to upgrade your personal care, stop using trash, or just feel cleaner and sharper, we got you.

        Why is it called BASED?

        Because we're grounded in truth and health, not trends.

        BASED means no compromise. No fake marketing. No harmful ingredients.

        We build products for how men actually live, sweat, shower, and grow, and we do it clean.

        What's the best way to start?

        Start with your scalp and skin, that's your foundation.

        The Shampoo & Conditioner bundle is a best-seller for a reason. Or grab our Daily Skincare Duo if you want a complete face care routine from day one.

        Start anywhere, there's no wrong door into a better version of yourself.

        Why does ingredient quality matter?

        Because most men don't realize what they're putting on their skin daily.

        Many drugstore products rely on filler ingredients, cheap fragrance, and shortcuts that can leave hair or skin feeling worse.

        We use premium ingredients, no filler, no shortcuts, no hidden compromises.

        Are BASED products science-backed?

        Our formulas are built with premium, carefully selected ingredients, and not in a fake, greenwashed way.

        Depending on what the product is meant for, we've carefully engineered the formulas to deliver results you can see and feel, without sacrificing how they feel to use.

        Our ingredient standards are strict, and on all our products you can see which exclusions are relevant to that particular formula. A few amongst a very long list are parabens, sulfates, and silicones.

        The bottom line is if it doesn't serve you, it doesn't go in.

        Are you just another white-labeled Instagram brand?

        Absolutely not.

        We invest heavily in formulating everything from scratch with health, safety, and performance in mind.

        If it doesn't meet our internal standards, it doesn't ship. Period.

        What makes BASED different from every other men's brand?

        BASED is built on one principle: what you put on your hair, skin, and body matters.

        No cheap fillers. No shortcuts. Just science-backed, high-performance formulas that actually perform, so you can both look and feel your best.

        This isn't wellness marketing. This is men's care done right, real ingredients, real results, zero shortcuts.

        Why do your products cost more than drugstore brands?

        Because we're not selling cheap lather and fragrance.

        We use ingredients that support your skin, body, and hair routine, things like omega-rich oils, botanicals, and barrier-supporting cleansers that cost more but perform better.

        This is premium personal care with zero compromise.