BASED Hair Clay for Men, Premium Hair Clay with Strong Hold, Texturizing Finish, & Low Shine

BASED Hair Clay for Men, Premium Hair Clay with Strong Hold, Texturizing Finish, & Low Shine

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$41.20
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BASED Hair Clay for Men, Premium Hair Clay with Strong Hold, Texturizing Finish, & Low Shine

BASED Hair Clay for Men, Premium Hair Clay with Strong Hold, Texturizing Finish, & Low Shine

$41.20
$41.20 $55.00
SAVE 25% Sold out
  • STRONG HOLD WITH MATTE FINISH - This premium hair clay for men by BASED gives you a matte finish with strong hold that lasts all day, but is also reworkable for a much more natural look than other products.
  • EASILY ADD VOLUME AND TEXTURE - Similar to our signature texture powder, our hair clay will instantly add volume & texture to your hair. It’s best used on normal to thick straight, or wavy hair. We recommend using Clay if your hair is shorter to medium in length. Pair with our Sea Salt Spray to lock in your beachy waves all day.
 
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  • Science-Backed

  • Naturally-Derived Ingredients

  • Formulated & Filled in USA

    The Key Ingredients

    • Kaolin Clay

      Creates matte texture with natural grip for ultimate styling control and hold.

    • Beeswax

      Delivers lasting structure with a strong, flexible hold that stays all day.

    • Bentonite Clay

      Boosts volume while drawing out excess oil, dirt, and product buildup from hair

    • Shea Butter

      Softens and conditions both hair and scalp without adding shine or greasiness.
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      FULL INGREDIENT LIST

      • Shea Butter:Moisturizes and Conditions Hair
      • Beeswax:Provides hold and texture
      • Kaolin Clay:Absorbs Oil, Adds Texture
      • Arrowroot Powder:Adds Texture & Volume
      • Santal Sandalwood:Naturally Derived Fragrance
      • Bentonite (Clay):Absorbs excess oil and impurities
      • Vitamin E:Antioxidant

      Free from stiff texture and excess buildup

      Natural matte textured finish

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      BEFORE & AFTER

      finish, formulated with gentle ingredients that care for hair while styling.

      How to Use

        • Transforms Flat Hair

        • Naturally-Derived Ingredients

        • Strong All Day Hold
          BASED Hair Clay for Men, Premium Hair Clay with Strong Hold, Texturizing Finish, & Low Shine

          BASED Hair Clay for Men, Premium Hair Clay with Strong Hold, Texturizing Finish, & Low Shine

          From $41.20
          From $41.20 $55.00
          SAVE 25% Sold out

          Our Brand Story

          Born in California, BASED (Based Bodyworks) grew out of a real‑world grooming pain point.
          While creating men’s hair‑care educational content online, our founder noticed a clear gap in the market. Many existing men’s products forced users to choose: strong styling performance with harsh ingredients, or gentle formulas that deliver unsatisfying results. Young men wanted better options that work well without compromising scalp health.

          What started as a small‑batch run of only 100 units out of a garage grew into the BASED you know today. The name BASED stands for grounded truth and no‑compromise values — not chasing marketing trends, but building products for how men actually live, sweat, shower and style their hair.

          We hold two core commitments.
          Performance without compromise: every formula is developed in‑house, built to deliver reliable results for wavy, curly, coily and dry damaged hair.
          Clean formulation without compromise: we avoid parabens, silicones, phthalates and unnecessary additives. Full‑ingredient transparency means every ingredient serves a clear purpose, nothing is hiddenBased Body.

          Styling beginners, in search of user‑friendly clay that avoids white flaking

          Anyone who favors light, fresh scent over heavy overpowering fragrances

          Users wanting dependable hold, without stiff, crusty texture or heavy product residue

          People for daily commutes & work‑ready styles, seeking easy, all‑day wearable hairstyling

          Men with short‑to‑medium length hair, looking to add texture and volume to straight hair

          Who This Is For | See If You Fit the Description

          got questions?Get started here.

          Who is this best for?

          BASED Hair Clay is ideal for short to medium-length hair that needs strong hold, matte finish, and textured separation. Best for thick, straight, or wavy hair-it's not ideal for long or very curly hair.

          Does it wash out easily?

          Yes. It's oil-based but non-greasy, and rinses clean with shampoo-no scrubbing, no residue.

          Is it scented or perfumed?

          It's lightly scented with our naturally-derived fan-favorite scent - Santal. Masculine, clean and addictive. BASED will never use cheap & harsh synthetic fragrances that can cause irritation.

          How much hold does it give?

          Expect a strong, all-day hold with natural texture and no overly stiff feel. Unlike gels or cheap clays that flake, ours stays flexible and touchable.

          Can I use it with other styling products?

          Yes, BASED Hair Clay works great by itself but we always encourage mixing & matching different product combos to see what works best for your hair. One popular combination is the BASED Matte Texture Duo , which is a mix of BASED Hair Clay and BASED Texture Powder.

          Will it make my hair look greasy or heavy?

          No. Even though it's oil-based, the formula is designed to deliver a matte finish without heavy buildup or excess shine. You get control and separation-without the shine.

          Will it damage or dry out my hair over time?

          We use premium, nourishing waxes, oils, and botanical extracts that condition while you style. Unlike others, we never use any drying alcohols, cheap fillers or harsh synthetics which can make your hair feel and look worse over time.

          How is the BASED Hair Clay different from traditional hair clays?

          Most clays use heavy petroleum bases, chalky fillers, or fake matte agents that dry your hair out. BASED Hair clay is oil-based, performance-driven, and built with ingredients your hair will actually benefit from. Zero shortcuts, zero compromises.